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Which Sneaker Company Should Sign Lonzo Ball? - Sports Illustrated

The Ball family just knows how to stay in the news cycle. After creating a social media frenzy with the announcement of his $495 signature sneaker , the ZO2’s under the Big Baller Brand, Lonzo Ball has put himself back on the market in hopes of receiving a traditional sneaker deal—which he also hopes will ignite a bidding war.

After wearing the Z02’s the first two games of Summer League, Ball hooped in the Nike A.D., Adidas Harden Vol. 1 lifestyle model, Under Armour Curry 4 and the Air Jordan XXX1 low to finish off Summer League. “At Big Baller Brand you know you got freedom, do whatever you want, and I’m showcasing that,” he told ESPN .

Don’t get it twisted, beyond the antics from his father, Lonzo Ball is a dream coup for a brand. He is a lot like a young Penny Hardaway. He is 6’6”, a box office hit, and is blessed with God-given passing abilities. He is also quiet with the media but can hold his own like Penny when it comes to commercials like this Foot...