Advertising Menswear: Masculinity and Fashion in the British Media since 1945 (D
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- Title:Advertising Menswear: Masculinity and Fashion in the British Media since 1945 (Dress and Fashion Research)
- Author:Paul Jobling
- Publisher:Bloomsbury Academic
- Publish date:8-May-2014
- Subject:Arts & Photography / Fashion / History
- No. of pages:272
In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich...